Supermetrics Blog

Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. ...

When you bring HubSpot data into Supermetrics, you can access the big picture across your organization, clients, or global enterprise. That’s why more than 7,500 businesses are already using Supermetrics to streamline their HubSpot data. Supermetrics has been recognized as an essential app for marketers by HubSpot for two years in a row. In this ...

Do business where business is done – that’s LinkedIn’s motto. For B2B companies, this is not only good advice, but an essential practice. In this article, we’ll dive into a series of LinkedIn Ads best practices so you can run more successful ad campaigns, including how you can use LinkedIn Ads to change your marketing ...

Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...

“If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?” There’s so much pressure on marketing leadership to prove the ROI of marketing and figure out the best channels to spend the marketing budget. ...

Supermetrics is delighted to announce that it has successfully achieved a Google Cloud Ready – AlloyDB designation for AlloyDB for PostgreSQL, Google Cloud’s newest fully managed PostgreSQL-compatible database service for most demanding enterprise database workloads. Google Cloud Ready – AlloyDB is a new designation for the solutions of Google Cloud’s technology partners that integrate with AlloyDB. ...

Want to try Amazon Ads? In this post, we’ll give you an overview of Amazon Ads, the benefits, and share some tips on how to get started. ...

Have you ever wondered why some dashboards are more effective than others? One reason might be the way they use data visualization. Instead of overloading the report with tables, they use charts that help you understand the information more easily. Why does this work? Our brains are much better at processing images than abstract numbers. ...

We’re delighted to announce that Supermetrics for BigQuery can now be purchased directly through the Google Cloud Marketplace. Customers will benefit from an easier buying process and consolidated billing, as Supermetrics usage will appear directly on customers’ Google Cloud invoices. ...

Are you looking for a data pipeline solution and considering between Supermetrics and Domo? Then this article is for you. We’ll compare Supermetrics with Domo based on areas like data connectors, scalability, usability, and pricing. Navigate this post: Before a deeper comparison, let’s first look at a basic overview. Supermetrics overview Supermetrics automates data transfers ...