Supermetrics Blog

As we’re transitioning to a privacy-first digital marketing world, marketers need to move away from tracking methods relying on clicks, such as multi-touch attribution. Marketing mix modeling (MMM) isn’t a new technology for measuring marketing. ...

SuperSummit brings together the largest brands to discuss the big shifts that are defining marketing measurement and data in 2024. Learn more about this virtual event. ...

Universal Analytics (UA) has officially been sunsetted. Hopefully, everyone has already migrated to Google Analytics 4 (GA4).  Previously, to help you get started with the new tool, we covered the main differences between UA and GA4, including tracking, data setup, etc. In this post, we’ll discuss the GA4 reporting interface. Additionally, you’ll learn how to ...

Let’s be real: simple bar graphs and pie charts have become stale. If you want more striking, detailed, and — best of all — free ways to communicate your insights and visualize your data, you need to check out these bold alternatives for Looker Studio. Community visualizations have become a substantial part of Looker Studio ...

Tile grid maps and heatmaps are intuitive ways to visualize extremely specific data. In this article, we show what you can do with a tile grid map, explore the free version of the Supermetrics tile grid map in the Looker Studio community visualization gallery, and explain the difference between the light and the pro versions. ...

Power BI and Excel are excellent data analysis tools offered by Microsoft, with the latter having been around for decades as part of the Microsoft Office suite. Business analysts use both to create dashboards and reports on desired insights. As a marketing manager doing reporting, you might be torn between the two. ...

Microsoft Power BI is a powerful platform where you can connect and visualize multiple data sets for interactive online reports. With Supermetrics for Power BI, connecting to this data becomes quick and easy. In this guide, we’ll explore the vital role of Power BI in digital marketing, teach you about the current data import methods, ...

Supermetrics’s brand new ChatGPT feature allows you to generate data summaries and get key insights to your Google Sheets and Excel reports without a single cross-tabulation or pivot table. With these AI-analyzed reports, you can save hours of time on data analysis and dig deeper into stand-out insights. ...

As of July 1, 2023, Universal Analytics (UA) has officially reached its sunset phase, and with this end of service, your UA properties will stop gathering new data. Taking over in UA’s place is Google Analytics 4 (GA4), a new version of Google Analytics. It has a lot of core similarities to UA, but there ...

Tell Me, the latest addition to Supermetrics Charts, is designed with a core purpose in mind: to create simple and informative sentences that effortlessly guide readers through your dashboard. This article explores how Tell Me can help you transform your dashboards into clear and concise data narratives that resonate with all audiences. Skip ahead >> ...