Supermetrics Blog

Do business where business is done – that’s LinkedIn’s motto. For B2B companies, this is not only good advice, but an essential practice. In this article, we’ll dive into a series of LinkedIn Ads best practices so you can run more successful ad campaigns, including how you can use LinkedIn Ads to change your marketing ...

Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...

“If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?” There’s so much pressure on marketing leadership to prove the ROI of marketing and figure out the best channels to spend the marketing budget. ...

Supermetrics is delighted to announce that it has successfully achieved a Google Cloud Ready – AlloyDB designation for AlloyDB for PostgreSQL, Google Cloud’s newest fully managed PostgreSQL-compatible database service for most demanding enterprise database workloads. Google Cloud Ready – AlloyDB is a new designation for the solutions of Google Cloud’s technology partners that integrate with AlloyDB. ...

Want to try Amazon Ads? In this post, we’ll give you an overview of Amazon Ads, the benefits, and share some tips on how to get started. ...

We’re delighted to announce that Supermetrics for BigQuery can now be purchased directly through the Google Cloud Marketplace. Customers will benefit from an easier buying process and consolidated billing, as Supermetrics usage will appear directly on customers’ Google Cloud invoices. ...

Are you looking for a data pipeline solution and considering between Supermetrics and Domo? Then this article is for you. We’ll compare Supermetrics with Domo based on areas like data connectors, scalability, usability, and pricing. Navigate this post: Before a deeper comparison, let’s first look at a basic overview. Supermetrics overview Supermetrics automates data transfers ...

One of the things that make building marketing reports tedious is manually managing data source logins and account permission for your team and clients. Introducing shared connections—a new feature that lets you easily share logins with those who need access. It’ll help you improve your team’s efficiency and collaboration. ...

Supermetrics, the leading global data integration platform, has appointed Anssi Rusi as its first ever co-Chief Executive Officer. ...

Connecting and engaging with your potential customers at scale is what makes social media marketing so powerful. Think about it—you can reach a large number of people within seconds of posting your content. Social media is one of the most valuable channels for deliberately elevating your brand. ...