Performance Marketing Analytics

An enormous ad budget solves a lot of problems. Which advertising channel should you try? Try them all and see what sticks. Which types of ad copy should you run? A/B test until your audience tells you the answer.  But with a limited budget, you’ll have a limited sample size. You have to solve those ...

LinkedIn provides great targeting options and lead quality, but at a higher cost-per-click than other platforms. To get the best results at an optimal cost, you’ll want to have a good budget tracking solution in place. We joined forces with AJ Wilcox from B2Linked, a specialized LinkedIn Ads agency, to create two templates that will ...

Our new connector will help you make the most of your native ad campaigns. Taboola is one of the biggest discovery platforms, counting 1.4 billion unique monthly visitors. With Supermetrics, marketers can now export data from Taboola to spreadsheets, Google Data Studio, BI tools, and data warehouses to build automated reports. What can you do ...

At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. ...

Marketing is changing. Social media is pay for play. Organic reach is pretty abysmal on just about every platform. If you’ve been hesitant to commit more resources to PPC, or if your current campaign is floundering, you might not be sure where to turn. ...

Instagram Stories are by far one of Instagram’s most popular features. And even with 500+ million views daily, Stories still has plenty of room to grow. In fact, 48% of marketers believe that Stories will become increasingly important for businesses in 2019 and beyond. ...