Performance Marketing Analytics

Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most popular paid ad platforms with Google Analytics and made a one-page report to go with ...

TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. ...

I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would regularly tweak our bids by hand: a couple of cents up or down.  If someone ...

TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d probably agree that keeping track of your ad spend is a time consuming and error-prone ...

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...

If French is the language of love, then metrics are the language of marketing. CPCs, CPA, CTRs; no marketer can get by today without learning how to speak in terms of metrics. We use metrics for reporting data, forecasting performance, and for understanding how changes in the real world have impacted our marketing. One thing ...

TL;DR: If you want to hit the ground running with a free Twitter Ads reporting template, steal ours with pride. ? But if you want some tips and tricks for better paid social reporting, keep reading. If someone told me: “Here’s an empty Google Data Studio dashboard. Here’s a bunch of metrics. Now go build ...

If you use Facebook Ads, you’re probably interested in answering this question: How can I effectively generate more leads using Facebook Ads? Well, we’re going to cover the end-to-end playbook in this post based on the insights and findings from Jeff Sauer, a Facebook Ads expert and founder of Data Driven. We’ll break this post ...

An enormous ad budget solves a lot of problems. Which advertising channel should you try? Try them all and see what sticks. Which types of ad copy should you run? A/B test until your audience tells you the answer.  But with a limited budget, you’ll have a limited sample size. You have to solve those ...

LinkedIn provides great targeting options and lead quality, but at a higher cost-per-click than other platforms. To get the best results at an optimal cost, you’ll want to have a good budget tracking solution in place. We joined forces with AJ Wilcox from B2Linked, a specialized LinkedIn Ads agency, to create two templates that will ...