Performance Marketing Analytics

Picture this scenario: you’re preparing a report for a client or for your CMO who demands straightforward, measurable returns from your paid advertising efforts. You have plenty of data—clicks, impressions, conversions—but somehow, the results still feel blurry. Which numbers actually reflect campaign success, and which are just vanity metrics? If this sounds familiar, PPC metrics are the key to bridging the gap between raw data and tangible value. ...

In this article, we’ll explore why third-party cookies are controversial and distinguish between fact and fiction. This will help you understand how to adapt your strategies for a privacy-centric world. Let’s dive in. ...

Discover how to elevate your seasonal campaigns by integrating diverse data sources using Supermetrics' Custom Data Import. This guide provides step-by-step instructions to help you gain deeper insights and improve your marketing performance. ...

While audience-based targeting has ruled the scene for years, contextual advertising is making a comeback. Predating online advertising, this approach is now more relevant than ever. ...

The vast amount of data that Google Ads offers can feel overwhelming if you’re not sure where to begin. But Google Ads is actually a great platform for businesses, small and large, to get started with paid advertising.  The key is knowing which metrics to focus on. Our best advice? Start with the basics, and ...

When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients.  I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust. ...

Want to try Amazon Ads? In this post, we’ll give you an overview of Amazon Ads, the benefits, and share some tips on how to get started. ...

Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success ...

Whether you work in a B2C, B2B or D2C, your business and sales depend on connecting with individuals and winning them over. Social media is all about connection—with each other and with brands. That’s why there’s a huge amount of—often untapped—potential in harnessing the power of different social media platforms. ...

As a digital marketer, you’re familiar with many advertising channels, like social media, search, online video, TV, or radio. But you may still be a bit unfamiliar with digital audio advertising. Marketers have found themselves asking questions like what digital audio advertising is, why should I run audio ads, or how do I create an ...