Ecommerce paid channels dashboard template for Google Sheets
Analyze and optimize your ecommerce ad performance across Google, Facebook, TikTok and Google Analytics 4 using this plug-and-play Google Sheets dashboard — based on last-click attribution.
Data sources:
Use cases:Ecommerce
How to use the template
To get access to the template, make sure you have access to Google Ads, Facebook Ads, TikTok Ads and Google Analytics 4.
- Click on ‘Get the template’.
- Supermetrics sidebar launches. Click ‘Use template’.
- Connect and authorize data sources.
- Choose an account or accounts from which you want to pull data.
- Click ‘Get my data’.
- After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
Which channels drive the best return on ad spend (ROAS)?
- How does final-touch ROAS vary across Google, Facebook, and TikTok?
- Which bottom-of-funnel campaigns generate the most revenue?
- Are any channels undervalued in this attribution model?
How is ecommerce performance trending over time?
- How are revenue, cost, and transactions evolving monthly?
- Is ecommerce conversion rate increasing or decreasing?
- Are average order values going up?
Is my data ready for a data warehouse implementation?
- Are my UTM tags set up correctly to support last-click attribution?
- Is the match rate between paid channels and Google Analytics high enough to trust the data?
- What are my data volumes at 3 months of data and monthly granularity?
Get started with ecommerce paid channels dashboard template for Google Sheets
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