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In this episode, Kate Gleeson, our Global Head of Brand, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to talk about why data has been the foundation of Supermetrics’ success and how others can utilize it to propel their businesses toward growth.

In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabrielle Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management.

In this episode from SuperSummit, our CMO Gabrielle Stafford introduces a panel of experts, including Josh Cottrell-Schloemer from Cottrell Consulting, Jessica Moore from Graduation Alliance, and Dorothy Ann Advincula from Uber, for a marketing leader roundtable. We cover how to use data to fuel your growth in 2024 and beyond.

In this episode, our Global Brand Director, Kate Gleeson, speaks with Zach Bricker, Lead Solutions Engineer at Supermetrics, and Igor Skokan, Marketing Science Director at Meta, to discuss marketing mix modeling and how you can use it to measure the effectiveness of your marketing inputs.

In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one.

In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach.

In this episode, Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.

In this episode, we’re joined by Google to learn why good data governance is the key to solving most marketing data problems.

In this episode, we’ll cover MMM works, the results it can drive, and the type of businesses it’s suitable for.

In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value.