Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.
Marketing Analytics, Marketing measurement

Marketing attribution: what is it, and how do you use it?

Marketing attribution isn’t just about tracking the customer journey. Or at least it shouldn’t be. Its whole purpose is to convert findings into actionable insights to drive growth—and that involves communicating attribution insights to leadership. ...

5-MINUTE READ | By Courtney Waganer

Ecommerce

What is ecommerce reporting, and why does it matter?

Have you ever found yourself staring at a jumble of sales numbers, traffic figures, and campaign results, wondering how it all fits together? You’re not alone. Ecommerce reporting brings clarity to this chaos by transforming jumbled data into clear, actionable insights—so you know exactly where you’re winning and where you need to improve. ...

9-MINUTE READ | By Anna Shutko

Data Management

MMM data: Building a solid data foundation for your marketing mix model

MMM is a fantastic marketing measurement method that can tell you the true impacts of your marketing campaigns and investments. As a Solution Engineer at Supermetrics, I’ve seen many clients struggling to get their model right, and most of the time, it’s due to the lack of a solid data foundation. So, let’s address that. ...

5-MINUTE READ | By Pieter van Groenendael

News and product updates, Supermetrics News

Supermetrics Wrapped 2024

This year has been a transformational year for Supermetrics. Building on our vision for one single platform, we’ve sped up the Marketing Intelligence Platform with a bunch of new features and UI updates. We also rolled out improvements to our Google Sheets and Looker Studio products, hosted events, and even launched a brand-new community. ...

15-MINUTE READ | By Tea Korpi & Aurora Aalto

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