Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Marketing Analytics, Performance Marketing Analytics

How to create auto-updating PPC dashboards that give you a snapshot of performance

12-MINUTE READ · By Rashed Khan As a PPC manager, I spend a lot of time knee deep in PPC marketing data. Whether it be identifying optimization areas or reporting back to the person or people I’m responsible to. I’ve noticed that in a PPC account, there are often a number of key keywords that ...

By Supermetrics

Performance Marketing Analytics

PPC marketing for beginners: the ultimate guide for digital marketing rookies

In this article we’ll explore all things PPC marketing to help digital marketers improve the performance of their paid campaigns and boost results. What is PPC marketing? PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. ...

24-MINUTE READ | By Tina Arnoldi

SEO

SEO analytics: a step-by-step process with tools, examples, and resources

SEO analytics is a crucial component of marketing analytics, helping businesses understand organic search performance within the broader context of their overall marketing strategy. ...

14-MINUTE READ | By Branko Kral

HubSpot, Marketing Analytics

HubSpot reporting dashboards: how to create the ultimate marketing report

When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales performance by grouping together and displaying key metrics from up to ten different reports. But besides HubSpot’s native functionality, you can also create custom dashboards by ...

7-MINUTE READ | By Edward Ford

Google Analytics, HubSpot, Web analytics

HubSpot vs. Google Analytics: a comparison of website analytics tools for marketers

Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they interact with your site, and where they’re converting. ...

7-MINUTE READ | By Edward Ford

HubSpot, Marketing Analytics

13 best HubSpot reporting tools for marketers

7-MINUTE READ · By Edward Ford As a way to enhance HubSpot’s in-built reporting capabilities, HubSpot apps or integrations are specialized types of software that allow you to extract and display your marketing data in graphs, charts, and other visualizations. In this article we’ll outline why you should be using additional tools to improve your HubSpot ...

By Supermetrics

HubSpot, Marketing Analytics

HubSpot reporting: how to make the most of it

You create a ton of data at every step of your campaign – from publishing blogs, creating and deploying campaigns, capturing leads, converting contacts, retargeting them, and much more. To make sense of this data, first of all, it’s crucial to track your performance. This article will look at how you can use all the ...

15-MINUTE READ | By Isha Shinde

HubSpot, News and product updates

Superpower your HubSpot analytics & reporting: Supermetrics for HubSpot is here!

It’s finally here! We are thrilled to announce that you can now pull your HubSpot marketing & sales data into Google Sheets, Google Data Studio, and Microsoft Excel with Supermetrics! For marketers around the world who use the HubSpot platform, Supermetrics opens up a whole new world of reporting & analytics possibilities. ...

By Supermetrics

Google Ads, Performance Marketing Analytics

10 tips for improving your Google Ads conversion rates right now

Marketing is changing. Social media is pay for play. Organic reach is pretty abysmal on just about every platform. If you’ve been hesitant to commit more resources to PPC, or if your current campaign is floundering, you might not be sure where to turn. ...

By Supermetrics

Excel, Marketing Analytics

How to build digital marketing reports in Excel (including 5-minute video tutorials)

Excel is a powerful tool that supports in-depth analysis and reporting for your digital marketing campaigns. You can leverage the built-in functions of Excel to get more insight from your data. Its rich formatting options allow you to create engaging and beautiful reports easily. In addition, what makes Excel a real beast is the capability ...

15-MINUTE READ | By Anna Shutko & Joy Huynh

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