Google BigQuery presents a new way to store and analyze data extracted from different data sources. Utilizing the power of the Google Cloud Platform, larger data volumes and complex queries can get processed in minutes. ...
By Supermetrics
Supermetrics Blog
Learn (almost) everything you need to know about marketing reporting and analytics.
Dashboards, Excel, Google Sheets, Looker Studio (Google Data Studio), Performance Marketing Analytics
At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. ...
10-MINUTE READ | By Pinja Virtanen
Most of us look at paid search reports oftentimes with a mix of reluctance and necessity. Why? Well, while we know that we need to showcase results to clients, you might be wondering why you have to create a report to fulfil this need. Much of this stems from ...
By Supermetrics
12-MINUTE READ · By Rashed Khan As a PPC manager, I spend a lot of time knee deep in PPC marketing data. Whether it be identifying optimization areas or reporting back to the person or people I’m responsible to. I’ve noticed that in a PPC account, there are often a number of key keywords that ...
By Supermetrics
In this article we’ll explore all things PPC marketing to help digital marketers improve the performance of their paid campaigns and boost results. What is PPC marketing? PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. ...
24-MINUTE READ | By Tina Arnoldi
SEO analytics is a crucial component of marketing analytics, helping businesses understand organic search performance within the broader context of their overall marketing strategy. ...
14-MINUTE READ | By Branko Kral
When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales performance by grouping together and displaying key metrics from up to ten different reports. But besides HubSpot’s native functionality, you can also create custom dashboards by ...
7-MINUTE READ | By Edward Ford
Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they interact with your site, and where they’re converting. ...
7-MINUTE READ | By Edward Ford
7-MINUTE READ · By Edward Ford As a way to enhance HubSpot’s in-built reporting capabilities, HubSpot apps or integrations are specialized types of software that allow you to extract and display your marketing data in graphs, charts, and other visualizations. In this article we’ll outline why you should be using additional tools to improve your HubSpot ...
By Supermetrics
You create a ton of data at every step of your campaign – from publishing blogs, creating and deploying campaigns, capturing leads, converting contacts, retargeting them, and much more. To make sense of this data, first of all, it’s crucial to track your performance. This article will look at how you can use all the ...
15-MINUTE READ | By Isha Shinde
Stay in the loop with our newsletter
Be the first to hear about product updates and marketing data tips