Supermetrics Blog

Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s ...

Why is ecommerce content marketing vital to your online business? Because it drives organic traffic and conversions, the two most critical metrics for a successful online business.    A well-planned and executed ecommerce content marketing strategy will help your online business in the following ways: However, you will only realize these benefits if your ecommerce content ...

Running a successful Facebook Ads campaign is no easy task. Beginners often fall into the trap of thinking that because it’s easy to set up a campaign, it’s easy to get results. (Hint: that’s a costly lesson right there.) Today, we’ll be focusing on a lesser-known optimization trick: data segmentation in Facebook Ads. And it ...

In this article, we’ll compare popular marketing analytics tools Whatagraph with Supermetrics to help you decide which one is right for your agency or marketing team. There are three main points of difference between Supermetrics and Whatagraph. ...

Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your Google Analytics reports. It’s none other than data sampling. ...

Every organization is on an analytics journey. Some are quite far along, while others are just getting started. At Supermetrics, we provide solutions to help customers wrangle their marketing data and analytics, no matter what stage they’re at. From freelance marketers and small agencies to Fortune 500 companies, you’re in good company with us. ...

No matter how popular social networks are, email is still one of the most valuable tools in a marketer’s toolbox.  In 2020, the number of email users amounted to four billion and is set to grow to 4.6 billion users in 2025, according to Statista.  According to HubSpot, email generates $38 for every dollar spent. ...

Historically, data governance was something only large corporations cared about. But as most startups and SMBs today are hoping to grow their businesses with data-informed decisions, the practice of data governance is becoming more important. And that’s why in this article, we’ll walk you through everything you need to know about data governance for small ...

As marketing evolves and new ideas replace the old and redundant ones, the one question that keeps coming back to us is: How important is email marketing today? If you’re well-versed with email marketing strategy, you might have noticed how even the smallest tweak can improve your brand reach. But email marketing can get tricky ...

Here’s a fun challenge for you: list the top five hottest social media channels. We bet there’s a good chance TikTok will end up on your list.  Despite being the new kid on the block, TikTok can already join the big kids’ table with Facebook and Instagram. So if you want to test a new ...