Custom Data Import: Get data from any sources to get a holistic view of your marketing performance

For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients.

Introducing Custom Data Import—a new feature that lets you integrate marketing data from any source into your reporting and analytics tools.

Read more to learn:

• What’s Custom Data Import
• How Custom Data Import works
• Key benefits of Custom Data Import
• How can different companies use Custom Data Import

What’s Custom Data Import?

Custom Data Import is a new feature designed to let you import structured data from almost any source, including platforms which Supermetrics doesn’t have native connectors for. Whether you have CSV files with offline marketing results, Excel spreadsheets with product inventory, or email attachments with survey data, it allows you to import, schedule, and query this data directly within Supermetrics alongside your other data.

You can:

• Import structured data from files in different formats—CSV, Excel, etc.
• Automatically update data through scheduled email imports, saving time and keeping reports up to date
• Use the imported data in all your reporting tools, combining it with online data sources for a complete performance overview

How Custom Data Import works

You can watch this video tutorial to see how Custom Data Import works or follow the guide below.

Access the feature: You can find Custom Data Import in your Supermetrics Hub. Start by selecting the option and launching the setup wizard.

Configure your data source: Follow the step-by-step setup wizard to upload and map your data. Supported formats include CSV, Excel, TSV, and ODS, giving you flexibility in file types.

Automate updates: To keep your data refreshed, you can schedule regular file imports via email so new data arrives in Supermetrics automatically.

Query and blend data: Once configured, your imported data is fully integrated into Supermetrics and can be blended with existing data sources, creating custom fields or building blended queries for advanced analysis.

Learn more about Custom Data Import from this support article.

Key benefits of Custom Data Import

With Custom Data Import, you can fully centralize your data, streamline marketing reporting, and find insights that were previously difficult to access.

Access all data sources in one place

• Centralize data from both digital and offline channels so you’re not limited to platforms with direct API connectors
• Import data from multiple formats, enabling flexible data integration from nearly any file

Save time and automate manual work

• Set up automatic updates for imported data, such as scheduling file imports by email, so your data refreshes automatically
• Save hours on reporting each month when you eliminate the need for complex manual data processing or jumping between platforms and spreadsheets

Create holistic, insightful reports

• Combine your offline and online data sources to see a full view of your marketing performance across all channels
• Query and blend imported data with other Supermetrics data sources, creating in-depth analyses that can inform data-driven marketing decisions.

How different businesses use Custom Data Import

Marketing agencies conduct post-campaign studies

Let’s say you’re working in an agency running a brand campaign for your client. To do a post-campaign study to evaluate campaign effectiveness, you’ll need to collect data such as brand lift, customer sentiment analysis, sales impact, and other offline KPIs that aren’t tracked in real time by digital platforms.

In this case, you can use Custom Data Import to combine this data with digital performance metrics from the campaign, providing your client with a comprehensive view of the campaign’s impact—both online and offline.

Global brands can analyze brand awareness campaigns

If you’re running PR campaigns for your brand, you’d probably get reports from multiple media monitoring services and agencies with metrics like press mentions, sentiment analysis, and coverage reach. The problem is that this data isn’t easily integrated with their digital marketing campaigns, it requires lots of manual work from you and your team.

Here, you can use Custom Data Import and analyze media mentions alongside paid media, organic social, or influencer performance. This helps quantify the total impact of their awareness campaigns.

Ecommerce businesses can upload product feed data

If you have an ecommerce business and are getting product feed data from third-party suppliers or different warehouse systems, These feeds contain crucial information like stock levels, product details, and pricing that need to be synced with marketing performance.

You can upload real-time inventory data using Custom Data Import and combine it with other digital ad data to optimize promotions for available stock. This ensures that promotions don’t include products that are already sold out. 

Ready to see Custom Data Import in action?

Custom Data Import lets you integrate all your data into Supermetrics, combining digital, offline, and third-party data for complete, powerful insights. This feature will save you time, streamline your reporting, and provide a fuller view of your marketing performance, allowing you to make better decisions based on all your data. Get in touch today to get started with Custom Data Import and experience the future of unified reporting.