News and product updates

SuperSummit brings together the largest brands to discuss the big shifts that are defining marketing measurement and data in 2024. Learn more about this virtual event. ...

When you bring HubSpot data into Supermetrics, you can access the big picture across your organization, clients, or global enterprise. That’s why more than 7,500 businesses are already using Supermetrics to streamline their HubSpot data. Supermetrics has been recognized as an essential app for marketers by HubSpot for two years in a row. In this ...

We’re delighted to announce that Supermetrics for BigQuery can now be purchased directly through the Google Cloud Marketplace. Customers will benefit from an easier buying process and consolidated billing, as Supermetrics usage will appear directly on customers’ Google Cloud invoices. ...

One of the things that make building marketing reports tedious is manually managing data source logins and account permission for your team and clients. Introducing shared connections—a new feature that lets you easily share logins with those who need access. It’ll help you improve your team’s efficiency and collaboration. ...

Transparency is the best path to better customer engagement. User feedback is one of the important elements in the decision-making process—it’s all about giving the customers the chance to collaborate with the team and weigh in on product decisions and innovations, so customer relationships can grow stronger and the product can be improved. So what’s ...

Starting today, you can see a new icon next to your data source connections. This small change will take a lot off your shoulders when building and updating your marketing reports with other people. A single click to make a connection shared or private Turn ‘sharing’ mode on and let your teammates use your connection ...

The Supermetrics Team Portal is an essential part of using the Supermetrics platform. You can manage your license, connect data sources, set up data transfers, and monitor how your queries are performing, among other things. ...

Earlier this year, we introduced Supermetrics for Azure Storage, a fully managed data pipeline that allows you to move your marketing and sales data into Microsoft’s data lake solution with a few clicks. ...

Finance, sales, and product all appear to have access to all the data they need with technology stacks that can churn out answers to their questions in seconds. From their fully cloud-based set ups to beautiful dashboards in their BI tool of choice, it seems marketing is left trying to manually patch data together using ...

As the volume of marketing data grows, more and more businesses are moving their data to a data warehouse. Snowflake is a great choice for many as it can be built on top of any existing cloud platform, whether it’s Google, Amazon Web Services, or Microsoft Azure. That’s why we built a Snowflake connector for ...