Performance Marketing Analytics

10-MINUTE READ · By Tina Arnoldi on March 21 2017. If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind this audience will be different than those coming from other marketing channels and you may discover ...

YOUTUBE CAMPAIGN · 8-MINUTE READ · By Tina Arnoldi on February 7 2017. With traditional print ads, you don’t know how many people are actually viewing them. Even with pay-per-click advertising, you can view impressions but that still does not mean the ad registered with someone. According to Google, TrueView ads are “built on the ...

6-MINUTE READ · By Tina Arnoldi on December 12 2016. With bid strategies and automated rules (in Google Ads), you do not have to manually monitor every account every day. These are valuable tools for marketers who have multiple paid accounts. Setting some basic rules is a big time saver. However, it is still important ...

6-MINUTE READ · By Ana Kostic on August 30 2016. As a PPC marketer, I must choose the right amount of data to report and then present it in a visually helpful form. It’s hard to find the balance between the amount of data I need as the account manager and the amount of data ...